01 / Manifesto
Carry things
on purpose.
Water is the same everywhere. Where you take it isn’t. Pluma was made for the part of the day nobody photographs — the walk, the wait, the second coffee — and for the way everything in your bag should look like it belongs there.
Form before trend
A bottle is carried every day and looked at often. It should look chosen, not like it came with the bag.
Round is a default
Nobody ever decided bottles should be round; it simply never occurred to anyone to decide otherwise. We decided otherwise.
Fewer, better
One object made properly takes up more space in a life than ten made carelessly.
Quiet on purpose
The café. The sunglasses. The chair. The bag. Pluma lives with the rest of your taste — it never asks to be noticed.
Clear intentions
One bottle, one add-on, no seasonal noise. The edition is transparent and so is the offer.
Made to be carried
Flat, 450 ml, a cap on the side. It slips in beside everything else you chose on purpose.
02 / The society
Same water.
Further places.
Pluma is less a product than a group of people who would rather carry one good thing than a bag of compromises. If you notice things, you’re already one of us.
03 / Shop
Edition 001.
The flat, clear bottle. 450 ml. €42.
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